Frequently Asked Questions
If there’s anything you’ve been dying to know, I probably answer it below.
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What does a Creative Copy Director actually do all day?
Besides being extremely witty and charming? I craft messaging strategies, write compelling content for brands (currently JPMorganChase), consult across multiple business lines and occasionally make PowerPoints about restaurants I love. It's a mix of strategic thinking, creative writing and ensuring brands sound like actual humans.
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What's with the random PowerPoints about food and reality tv?
When I love something, I document it. Food, nightlife, travel, tv—if it's worth experiencing, it's worth a slide deck at least. Don't judge me.
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What's your copywriting style?
Strategic but human. Smart but not stuffy. Good copy should sound like a conversation with someone who actually knows what they're talking about—not a corporate buzzword generator or ChatGPT.
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What makes you an "all around good time gal?"
I bring the same energy to brand strategy that I bring to exploring a city's food scene: curiosity, enthusiasm and a refusal to accept mediocrity. Plus, I'm pretty fun at meetings.
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Wait, you were a journalist AND a fashion insider?
Yes! Before settling into corporate America, I was a journalist for local newspapers and publications. I've also spent time critiquing fashion collections, styling socialites and forecasting trends—long before Instagram made everyone a Robert and/or Ebert.
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You said you'll be "an icon in the world"—how's that going?
Icon status: pending but promising. Check back with me after I finish revolutionizing how financial services speak to humans. But between my journalism roots, fashion world credentials and current corporate conquests? I'd say I'm right on schedule.
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Are you really from Chicago?
Yes, actually Chicago! Born and raised near Humboldt Park. Deep dish, Italian beef and strong opinions come standard. All that aside, my work and appetite take me anywhere and everywhere. I'm comfortable with remote collaboration and in-person meetings (especially if there's a good chai involved—extra dirty).
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Can you help with my brand/project?
Possibly! I offer creative consulting for brands that need messaging strategy, content creation or someone to tell them their copy sounds like a robot wrote it. Reach out and let's chat about what you need.
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Any else I should know?
The real answer you’ve been looking for: yes, I’m fire and water signs, friend. Aries sun, Leo moon, Cancer rising.