Fractional chief communication officer Strategic communications leadership for conscious luxury brands that are scaling but don't need (or can't afford) a full-time CCO.
Learn more how I can help build your business
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I serve established luxury brands at an inflection point—you're doing $2-5M+ in revenue, you have 10-50 employees, and you're ready to scale with intention. You need strategic communications leadership, but a full-time CCO isn't in the budget yet.
My clients include:
Luxury wellness brands (premium fitness, conscious beauty, high-end supplements)
Spiritual product companies (crystal brands, metaphysical shops, healing tools)
Wellness destinations (retreat centers, spas, healing spaces)
Conscious luxury brands (sustainable fashion, ethical jewelry, natural products)
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Strategic, not executional. You get frameworks, direction, and counsel—not task completion.
Services include:
Strategic messaging & brand positioning
Leadership communications (founder/CEO thought leadership, public speaking, media training)
Launch strategy (new products, new markets, major initiatives)
Crisis communications (when needed)
Internal alignment (team culture, values messaging)
What I don't do:
Social media execution (I strategize, you or your team execute)
Graphic design (I direct, you produce)
Daily content creation (I plan, you create)
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I bring 15+ years of corporate communications expertise from Amazon, JPMorgan Chase, UL, and Walgreens — and I apply it to brands doing meaningful work in the world.
That experience goes deeper than messaging frameworks and press releases. When a Fortune 50 financial institution opened its new global headquarters, I led the internal fragrance strategy — competitive analysis, brand history, naming, and an expansion roadmap for satellite locations. That's the kind of cross-functional, detail-obsessed strategic thinking I bring to every engagement.
I understand both worlds: the rigor of corporate strategy and the heart of conscious business. You get sophisticated communications without the corporate BS that doesn't serve the brands that actually matter.
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Retainer structure: $7,500-10,000/month
Time commitment: 12-20 hours/month
Minimum engagement: 3 months which gives us time to prove value and see resultsWhat's included:
Monthly strategy session — 90 minutes with you/your leadership team)
Ongoing support via email/Slack
Deliverables: messaging frameworks, strategic direction, leadership communications support
Crisis communications on-call (if needed)
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Step 1: Schedule a discovery call (30 minutes, complimentary). We'll discuss your business, your communications challenges, and whether we're a fit.
Step 2: Proposal & contract. If we're aligned, I'll send a proposal outlining scope, deliverables, and investment.
Step 3: Kick-off. We begin with a deep-dive session to understand your brand, goals, and immediate needs.